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Slate pr publicist simon halls9/3/2023 ![]() (ID's Ina Treciokas Starts Own PR Agency.) Baum's high-profile clients include Johnny Depp and Orlando Bloom, while Huvane's include Jennifer Aniston and Gwyneth Paltrow. (Miscellaneous fact: Baum and BNC's Michael Nyman - the "N" in BNC - were once married 20 years ago.) I'm told that PMK/HBH found out from my post this morning that Baum and Huvane (brother of CAA uber-partner Kevin Huvane) were going to work with Ina Treciokas, the former ID PR bigwig who left in 2008 to start her own agency. ![]() In a surprise move, two major PMK/HBH founders, Robin Baum and Stephen Huvane (the "B" and the 1st "H" in HBH which was a longtime stand-alone firm before it merged with PMK), walked in this morning and announced their resignation from the firm because they didn't want to be part of the union. "We've also been sister companies under the same parent." However, this merger is not without its personnel problems. "It's not like we're strangers," one insider tells me. (I'm told that is why the bigwigs aren't "anticipating" any layoffs.) BNC specializes in more marketing and corporate representation in addition to its roster of celebrities and TV shows and moviemakers, while PMK/HBH has more celebrities and TV shows and moviemakers than marketing and corporate representation.īecause this is Hollywood, everyone atop both companies have known each other for seemingly forever. "It united two very powerful brands and will change the PR landscape in Hollywood." Certainly, it's a great fit in terms of skill sets and client rosters, with little duplication. "The idea was that during these transformational times right now we wanted a game-changer," an insider explained to me just now. I've learned that the combined PR firms will represent more than 160 staff and gross billings over $70 million. "We went to them and said, 'This is what we want to do,' and they loved it," an insider tells me. Both powerful brands are owned by advertising and marketing giant InterPublic, which gave its blessing to the union when the pair began negotiations about two months ago. This morning, PMK/HBH announced to its staff that it was merging with BNC. ![]() entertainment and lifestyle public relations and marketing company will be created on January 1st. What is being described to me as the biggest U.S. Matt Damon, Jodie Foster, Shia LaBeouf, Chris Pine, Katherine Heigl, Kevin James and Christian Bale. Gwyneth Paltrow, Jennifer Aniston, Anne Hathaway,Demi Moore, Julianne Moore, Uma Thurman, Kirsten Dunst, Liv Tyler, Johnny Depp, Orlando Bloom, Daniel Craig, Ryan Gosling, Naomi Watts, Sarah Jessica Parker, Jimmy Fallon, Harrison Ford, Woody Harrelson, Benicio DelToro, Hugh Laurie and Katie Holmes, Sam Mendes, Ang Lee, Ridley and Tony Scott, Michael Patrick King, the USA Network, Tom Ford, Akiva Goldsman, Jude Law, Annette Bening, Ryan Murphy, Working Title, Tribeca and Gore Verbinski, plus the SAG awards, the American Music Awards, Critics Choice Awards, and the Vanity Fair Oscar Party.Ĭlients that left PMK/HBH for VIEWPOINT PR: Many of the publicists working for PMK/HBH thought this would be detrimental to their clients, so they left with them. PMK/HBH was the biggest and most powerful public relations firm in the world, until they merged with the marketing giant BNC under their conglomoerate Interpublic. ![]() Huge PR Firm Shakeup Causes Numerous A-List Clients To Switch Agencies.įor the three ONTD'ers that are interested in PR, here's a summary of the changes before the main article: ![]()
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